The Hidden Writing Method Behind The Hustle's $20M+ Exit

Great writers don't "find their voice." They steal it.

Sam Parr discovered this method early in his career. After a successful startup exit, he spent his time mastering one skill: copywriting. His method? He hand-copied the greatest sales letters ever written. Over and over. Until their patterns became his patterns.

The result? He built The Hustle:

• Zero to 2 million daily readers
• 8-figure revenue (no VC funding)
• Sold to HubSpot for tens of millions
• Go on to host "My First Million" - top 10 business podcast globally

Now Sam has created a 10-day crash course teaching the same method that built his media empire.

I Took This Course and Everything Clicked

I'm trained as an engineer – marketing was never my thing. But these techniques fundamentally changed how I think about words. My writing became sharper. My ideas landed with more impact.

And the best part? Once I understand these principles, I start seeing their power everywhere – from billboards to company announcements.

Your Turn: The 10-Day Crash Course

Every workday for two weeks:

• 8 AM: Receive a sales letter that moved millions
• 10 AM: Study our annotations revealing the hidden psychology ("Long sentence then short - beautifully breaking up the flow.")
• 6 PM: Hand-copy the letter, absorbing its DNA

You'll Know It's Working When…

• Your drafts come out 40% leaner
• You catch yourself editing billboards in your head
• Colleagues ask "How did you get so good at this?" (Answer: "Same way Benjamin Franklin did" - Sam will tell you more)

(This is an affiliate link - I may earn a commission at no cost to you)

Happy copying.